Product Marketing Manager - Plastic Reconstructive Surgery

RTI Surgical is a leading global surgical implant company providing surgeons with safe biologic, metal and synthetic implants. Committed to delivering a higher standard, RTI's implants are used in sports medicine, general surgery, spine, orthopedic and trauma procedures and are distributed in nearly 50 countries. RTI is headquartered in Alachua, Fla., and has four manufacturing facilities throughout the U.S. and Europe. RTI is accredited in the U.S. by the American Association of Tissue Banks and is a member of AdvaMed.   Scope and responsibilities: The PRS (plastic reconstructive surgery) Product Marketing Manager has direct product line responsibility with a focus on downstream marketing and commercialization. This includes involvement in developing and implementing innovative marketing programs and tactics to grow market share in the plastic and reconstructive surgery market. This person is an experienced marketer of highly technical and clinical products and demonstrates strength in franchise management, product launches and commercialization, and demonstrates a high level of business acumen. Specific Responsibilities: Creates innovative marketing solutions, programs and tools to create value and support the needs of the Sales Team. Works strategically with Sales Team to create demand, enable sales, increase awareness and drive market share for assigned product lines. Evaluates promotional plans to ensure that they are consistent with product line strategy. Ensures that product messaging is effectively conveyed and adaptable to multiple platforms i.e. physicians, group purchasing organizations (GPOs), etc. Collaborates with customers and other sources to monitor and respond to product performance, branding, messaging and tactics. Develops and executes comprehensive competitive plans in response. Creates relationships and strategic partnerships with key opinion leaders to execute critical franchise & business initiatives.  Regularly connects to drive education, market adoption and innovation of RTI products. Develops global relationships and builds credibility with key internal cross-functional stakeholders. Serve as the subject matter expert for assigned products and disease states. Spends time in the field to gain market and clinical insights as well as build relationships with key physicians to improve clinical practice, and drive product preference and market growth. Develops forecasts for supply chain as well as overall revenue planning. Analyzes franchise sales trends and performs customer segmentation to drive strategic and tactical decision making. Designs strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research and performing financial analyses. Serve as the Product Marketing lead for key tradeshows and drive physician engagement opportunities.   QUALIFICATIONS: Bachelor's degree required (Business, Engineering, Science, Healthcare/Biomedical strongly preferred). Advanced degree (Masters, MBA) strongly preferred. 4+ years of work experience in product marketing, preferably within medical device. Experience creating impactful marketing plans and developing value propositions, positioning and targeting. Experience building relationships with key customers and cross-functional partners. Sales experience a plus. Excellent communication and interpersonal skills. Willing to travel up to 30%. Requisition ID : 1516
Salary Range: NA
Minimum Qualification
5 - 7 years

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